Reston, VA - Greystones has won the 2009 M Award for Quantitative Research from the DC Chapter of the American Marketing Association – the third largest local chapter of the American Marketing Association. Greystones conducted the research for a client who was seeking to understand consumers’ interest in personal websites and in registering a personal website with a specific top level domain. The two-phase effort involved an online survey to measure consumer interest and to determine the most compelling positioning for a planned online advertising campaign. Following completion of the advertising, Greystones conducted a briefer survey to assess whether the marketing program increased awareness of the domain.
The award was presented on May 14, 2009.
Tags: AMA, award, m award, quantitative research
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